Ever made something, loved it, slaved over it, proudly released it out into the world...only to find no one was interested? It's one of the downsides of being a creativive entrepreneur (or creative person in general): not everyone is going to love (or buy) what you create, and finding the people who do (and will) can seem impossible when engagement in your creation appears to be nil.
I had a moment of "bugger it, I'm going to shelve this because no one cares" last week and on the same day (thankfully before I'd actually done anything) I read this article, which reminded me that
"benefits accumulate over time....The fact of the matter is that you can't accumulate anything if you aren't showing up and doing the work that can collect and add up."
The creation that I'm tempted to shelve may not be reaping benefits right now, but I'm going to hold off on that delete button. It's not a negative reflection on me or my business that it's not wildly popular, it's just something that may take time before it gets attention or leads to somewhere else. Be proud of what you create and trust that eventually, someone will pay attention.
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Catch you next time chaps!